Imagine you just landed on a tropical island in the middle of the Caribbean. Sounds nice right?!
But (here’s the kicker), you only have ten minutes to find shelter, food, and water to survive.
Without a map for navigation, you can quickly get lost and overwhelmed.
Product tours are like map navigations. They guide your users to reach their goals with clear paths, support, and steps.
That’s why it’s so important to find the right product tour software that will support your users throughout their journey.
Whether you’re just getting started with product tours or you want to upgrade an existing system, this article has everything you need to choose the right solution for your business.
What is Product Tour Software?
Product tour software is a powerful tool that helps businesses offer their customers an interactive and informative way of understanding and engaging with their products or services.
They provide a virtual tour of your product or service. Which allows users to gain a better understanding of how it works and what features are available. In turn, users grasp the value of a product faster — which leads to less churn.
Product tour software is helpful for both existing customers and potential customers. It gives users the chance to explore what’s on offer in an engaging an interactive way.
Typically, a Product Tour Software includes:
- Step-by-step tutorials
- Video tours
- Interactive elements
- Demos
Although the degree of customization, integration, and coding can vary from one solution to another.
Benefits of product tour software
Product tour software is a powerful asset for businesses seeking to create immersive, informative customer experiences.
They eliminate the need for developers. This means teams save both time and money while still offering customers an engaging product or service tour.
The advantages of product tour software don’t stop there.
- Marketing tool: It helps businesses quickly introduce new products or services to customers and showcase important details in an interactive way that encourages conversions.
- Nurture long-term relationships: Product tours can even be used as part of an automated onboarding process, assisting companies with nurturing long-term relationships with their clients.
- Increase conversion: Product tour software provides engaging tours that help them better educate and engage customers and drive higher conversion rates overall.
7 Software factors to consider to make the right choice
You only get one chance to impress your users.
It’s important to take into account your onboarding and product adoption goals, company objectives, and budget when choosing your product tour software.
Here are a few tips to help you find the best fit for your business needs:
1. Understand every product’s features & integrations
Understand each platform’s capabilities and features to determine which one best meets your business goals. This includes looking at its user-friendliness, scalability, integration capabilities, and cost.
The ability to integrate will have a snowball on analytics, improvement, and overall ease of use.
2. Request a free trial
Many vendors offer free trials so you can “try before you buy”. Take advantage of this opportunity to get hands-on experience with the product to make an informed decision about whether it is right for you.
3. Look for reviews from other users
Read reviews from other users to gain valuable insight into its performance and capabilities.
Search for customer reviews on platforms like Capterra and G2, to see which platform offers the best for your company.
4. Pay attention to customer support and response time
Research customer service and support response time and options. You want solution that is there to help you instantly, so you save time and rely less on developers “figuring it out”.
5. Search for budget & scales with business growth
When selecting a product tour software option, consider both short-term and long-term costs and scalability options. You need to accommodate growth in usage over time without requiring expensive upgrades or additional licenses down the line.
6. Consider your current development resources
If you don’t have a dedicated development team, you’ll want to choose a product that is easy to set up and maintain. Look for solutions that allow you to deploy product tours without the need for coding.
Additionally, a product tour software offering that includes a library of available integrations can make it easier to seamlessly integrate with your existing website or platform.
7. Ease of use and customization
Aim for a product tour software that provides a simple and intuitive user experience that doesn’t rely on code. This will help ensure that your team and your customers can get up and running quickly and efficiently.
Look for a customizable platform that can be used to create tours as unique as your product, that can be tailored to each of your user’s unique needs.
By following these tips, businesses will be able to make an informed decision when selecting their ideal product tour software solution and ensure they get maximum value from their purchase.
Our top 5 product tours software options
The right choice of software will solely depend on your company’s unique needs, resources, and budget.
Here are some of the product tour software options we recommend.
Product Fruits: Customization, budget-friendly, higher acquisition ROI
Product Fruits is an all-inclusive and highly customizable onboarding and product adoption platform. It acts as an invisible layer on top of your own application. It allows you to click and add tours, demos, surveys, tooltips, and more into your application with a few simple steps.
That means Product Fruits doesn’t interfere with your platform code. It simply allows you to click and add new features to your platform which yields immediate results to your user’s experience.
Product Fruits Features:
- Product tours and walkthroughs: Create and customize interactive guided tours to onboard users to your software or website. Without any coding.
- Hints and tooltips: Provide contextual features, highlight new features, and reduce support tickets by helping users access tours, tutorials, and support articles instantly.
- Knowledge base: Link your product demo with A go-to resource for users to support their platform goals, functions, and needs.
- Lifering: Support users throughout the tour with accessible help at the click of a button that integrates with live support and the knowledge base
- In-app surveys: Customize and create branched survey experiences. This allos you to trigger different product tours depending on the users answers.
- Checklists: Track and motivate users to complete product tours with checklists. Automatically prompt users to complete key onboarding tasks and track progress.
- In-app announcements: Automatically trigger announcements for users on specific user journeys, or promote new features
Product Fruits Benefits:
Rated the highest in bot G2 and Capterra, Product Fruits offers interactive product tours and complimentary onboarding features.
Product Fruits comes equipped with a full set of onboarding tools and features to quickly enhance your user’s journey.
Optimize all aspects of product adoption, growth, and onboarding all within one platform. Thanks to Product Fruits’ highly customizable and intuitive approach to improving users’ product tours.
- Customization: Every feature from surveys to knowledge base to in-app announcements is highly customizable. You can add your company’s personal tone and brand to each element with our editor.
- Integrations: Product Fruits offers integrations with authorized 3rd party platforms like HubSpot, Segment, Google Analytics, Zendesk, Typeform, and many more. It offers integration through APIs directly where you need data.
- Budget-friendly: Compared to other options, Product Fruits is the most budget-friendly approach, without compromising on any features. That means your company gets a higher ROI per user and product tour.
- 24/7 support: Customer support is available 24/7, with a group of user onboarding and platform experts that offer tailored and personal advice and support.
- Privacy and safety: Product Fruits prioritizes user protection and safety. It is HIPAA, SOC2, and GDPR compliant.
Product Fruits Cons:
- Not a solo analytics tool. Product Fruits works best with a dedicated analytics tool panel. That’s why we’ve got all the integrations you need, for all the data you need.
Product Fruits price
Product Fruits offers three different tiers of subscriptions. The price depends on which features you want and the amount of users.
It’s comprehensive product tour software with complimentary features, high customization, integrations offers, and 24/7 support make Product Fruits the most comprehensive and bidget friendly option.
Better price, withtout compromising on features. Which means? Higher ROI for each user.
Get full pricing details here.
G2 rating: 4.8/5 Capterra rating: 4.8/5
Try Product Fruits today, with our 14-day free trial. No card (or coding) is required.
Or speak to a user onboarding specialist to discuss the best approach to reach your company’s onboarding goals? Book a 30-minute call.
Userguiding: Easy to create product tours
Userguiding helps companies create personal product tours and walkthroughs. It’s a no-code solution that helps onboard new users and relieves time from the support team.
Userguiding features:
- Product Tours: Customizable product tours that can be interactive to guide users through the onboarding process with tools and hints.
- In-app and NPS surveys: Add surveys to track user progress and collect feedback
- Analytics: Monitor user engagement and track the success rate of your product tours and surveys.
- Checklists: Create checklists to ensure that users go through all the steps of the onboarding process.
- Tooltips: Show users the right way to use a feature with tooltips. They can also be used to increase engagement and explain complex features.
Userguiding benefits:
Userguiding helps companies implement product tours with complementary features.
- Segmentation of users for in-app surveys
- Customization of tools and features for the user journey
- Integrations and analytics to optimize user onboarding
- More budget-friendly option
Userguiding Cons:
- Lack survey branching: So far, userguiding is missing the option to branch surveys based on users responses and create different product tours.
- Hard implementation: Some users have mentioned it’s hard to implement at the start and requires more support.
- Practicality and user design can be a bit challenging
Userguiding price
The price depends on the subscription and amount of users. Each tier offers different features and perks.
At a glance Userguiding offers:
- Basic: Starts at $89 /month for up to 2,500 members
- Professional: Starts at $389 /month for up to 20,000 users
- Corporate: Starts at $689 / month with a custom amount of user base
See full price here.
G2 rating: 4.7/5 Capterra rating: 4.7/5
Userpilot: Onboarding tools and features
Userpilot is another no-code product tour platform that offers an array of onboarding tools and features.
Userpilot features:
- Product tours and walkthroughs
- Microsurveys
- Onboarding gamification features
- Analytics
- Checklists
- Tooltips
Userpilot benefits:
- Good customer service
- Interactive and customizable product tours and features
- Interface is userfriendly
Userpilot cons:
- More expensive than other solutions: Compared to other solutions, Userpilot’s starting price is much more expensive.
- Some users have noticed a slight lag in certain features at higher user level
- Hard to implement: Some reviews mention that support is needed to implement the solution.
Userpilot price:
Userpilot offers three different pricing plans. Each plan offers different features and tools. Here is a glimpse of the plans they offer:
- Starter: Starts at $249 / month
- Growth: Starts at $499/ month
- Enterprise: price upon request
See full price here.
G2 rating: 4.6/5 Capterra rating: 4.6/5
Stonly: Helps guide users through your platform
Stonly offers product tours but is more known for its capabilities as a knowledge base tool than user onboarding.
Stonly features:
- Product tours are interactive and self-serve
- Contact forms
- Knowledge base
- NPS survey
- AI answers
Stonly benefits:
Stonly offers a product tour experience that is customizable and helps boost engagement from employees and users.
- AI answers
- Budget-friendly
- Supports many languages
Stonly cons:
- Lacks checklist feature: For no, Stonly lacks checklist fetures for product tours
- More coding is required than other tools
- Customization can be tricky Some user have mentioned that customization was available, but harder to achieve.
Stonly price:
Stonly offers two main plans:
- Small Business: For up to 5 team members and starts at $ 199/month for up to 4,000 guides per month.
- Enterprise: Price upon request
See Stonly’s full-price options here.
G2 rating: 4.8/5 Capterra rating: 4.4/5
Userflow: Product tours and onboarding features
Userflow helps businesses create product tours to onboard users.
Userflow features:
- Checklists
- Resource Center
- Surveys and NPS
- Multilanguage support
- Integrations
Userflow benefits:
- Ease of use
- Analytics that support A/B testing
Userflow cons:
- Limited customization: ALthough customization is available, some reviews mentioned customization was a bit tricker compared to other solutions.
- Limited features on the more budget-friendly monthly offers
Userflow price:
See Userflow’s full-price options here.
G2 rating: 4.8/5 Capterra rating: 4.8/5
The best product tours are personalized and helpful
And for that to be the case, you need a product tours platform that supercharges your user onboarding experience. It needs to be flexible, customizable, and offer a unique product tour to each of your users.
Create a unique and delightful tour with Product Fruits. We offer interactive tours, flows triggered by user’s needs, customization for every aspect of the tour, and an easy-to-use platform.
Improve your user retention rate, increase user engagement, and relieve time from your support team with a solution that highlights the value of your app to improve user loyalty.
Try Product Fruits for free, with no card or commitment required — We’re that confident we improve your product tours.
Or, talk to our user onboarding specialists for tailored approaches based on your company’s needs.
